The Macallan Archival Series Folio 1 Scotch Whisky

The first release in a 24 part series that celebrates and revisits The Macallan’s original print, press and film advertising campaign; mapping the story of The Macallan from a remote farmstead on the River Spey to a whisky that is enjoyed around the world.

Join the waitlist to be emailed when this product becomes available

    $0.00

    Out of stock

    Description

    The Macallan Archival Series Folio 1 Scotch Whisky

    The first advertisement for The Macallan appeared in “The Times” newspaper on the back page next to the crossword, on 27th March 1980. The format was unusual – small scale black and white ads, beautifully written in precise, witty prose. This was to be the forerunner of a long running and highly successful campaign; masterminded by creative director, David Holmes, and copywriter, Nick Salaman, of the then London agency, Holmes Knight Ritchie. Running through to the early 1990s, the campaign helped to establish The Macallan’s credentials as a brand.

    Shop All Macallan Scotch Whiskey Products

     

    Specification

    Weight 3.5 lbs
    Dimensions 5.5 × 6.5 × 15 in
    Brand

    Macallan

    Alcohol type

    Scotch

    Region

    Scotland