virtual wine tasting
Posted in: Blog Wine

How To Easily Host A Virtual Wine Tasting

Hosting a wine tasting is a great way to get together with friends and enjoy some delicious wines. But, hosting a traditional wine tasting can be time-consuming and expensive. If you want to host a wine tasting, but don’t have the time or money, consider hosting a virtual wine tasting instead. 

What Is A Virtual Wine Tasting?

A virtual wine tasting is a unique way to learn about and sample different wines. Participants join a virtual event hosted by a wine expert, who will discuss a particular wine variety or region. Samples of the wine are then poured for all participants, who can rate them and provide feedback. 

This kind of wine tasting is an online event where oenophiles can sample and learn about various wines from all over the world. Usually, this kind of wine tasting consists of a series of video or audio lectures by an expert on wine, followed by a taste test in which participants must identify different wines by taste and region. 

Virtual tastings are growing in popularity as more people discover the convenience and affordability of online learning. If you’re curious about wine but don’t have the time or money to attend expensive live tastings, a virtual wine tasting might be just what you need. 

7 Steps to Hosting a Virtual Wine Party

1. Planning Your Event & Gathering Your Guests

Your first step should be mapping out when and how long you’d like your event to run. Since this is a virtual party, there really aren’t any time constraints. However, if you would like to keep yourself accountable for putting on an event, maybe start with a monthly theme and mark your calendar ahead of time.

Contact the people that you’d like to attend. Let them know what you’re planning and get them excited about your virtual wine party. One great way to do this is by hosting polls on social media. It can be simple questions like “What do you want to learn more about?” or “How many wines are too many wines?” 

These questions will allow you to gather insight so you can prepare content for your guests in advance. A fun way to introduce guests early on is by sending out themed welcome emails and informational newsletters weeks before the event.

2. Preparing Your Content

The next step is to prepare your content for your event. Make sure you have enough material so that guests can engage with you throughout the duration of the party. This could be in the form of live polls, Q&A sessions, or welcome emails/blog posts leading up to the party.  

Your main goal should be providing your guests with fun ways to get involved and learn about wine as a community. There are many resources available online today that will help you find great wines at affordable prices.

Once you’ve gathered your group together via email/social media, consider opening a few bottles for tasting and review during the Virtual Wine Party. The best part about this is that you won’t necessarily need to know anything about wine because there are so many great resources available today.  

Many online retailers will provide tasting notes, food pairing suggestions, and pairings for specific events on their product pages or social media feeds. Another way to have some fun with your Virtual Wine Party is by asking guests to bring a bottle of their own during the party.

3. Setting The Mood

Now it’s time to set the mood! If you’re planning an in-person event, be sure to clear out space for everyone that will attend, so they have plenty of room while reviewing wines

Otherwise, you can host your Virtual Wine Party from the comfort of your own home without any special equipment needed. Just make sure you have a comfortable chair, good lighting, and a glass of your favorite wine in hand.

4. Setting The Rules

As mentioned earlier, there are really no rules for hosting a Virtual Wine Party! However, if you’d like to keep yourself accountable for setting up an event in advance, it can be helpful to set some ground rules ahead of time. 

For example, let guests know that they’re welcome to bring their own bottles of wine during the party so everyone can review them together. Another great option is having each guest send out tasting notes about the wines that they’re reviewing at certain points throughout the party or right after they complete their reviews, so everyone has something fun to read when they log on later on. 

Allowing guests to interact like this will make the party more fun and provide you with content to use in future posts and events.

5. Engaging Your Guests

Your guests are here, so now it’s time to have some fun. The best way to host a Virtual Wine Party is to engage your guests throughout the duration of the event, so they stay tuned in. 

This might include conducting polls about specific topics, hosting Q&A sessions, asking for wine-related confessions, or even leaving small tasks for your guests to complete during the party via email or other social media outlets. 

An example of this could be asking them what their first wine tasting experience was like or what their favorite kind of wine was. You can also ask an expert guest or retailer that you work with to do a short wine tasting during the party for everyone to interact with.

6. Using Your Content

Once the party is over, log everything that happened during the party and save all of your notes/content/interaction for future posts and events on your website. This is a great way to keep up with content marketing and provide your guests with additional information that they can use in future posts or events, such as recipes, food pairing suggestions, and event ideas. 

After the party is over, consider hosting another Virtual Wine Party every few weeks so new guests have something fun to look forward to. 

7. Promoting Your Event

The most important part of hosting a Virtual Wine Party is promoting the event beforehand so you get an idea of who’s attending and what their interests might be before the party goes live. 

Find out if any of your past guests will attend this party ahead of time so you can ask them for some feedback about which types of topics they’d like to see covered at future events. If you’re working with a retailer on your event, be sure to send out an email blast about the party and ask them for some social media shoutouts leading up to the event. 


Virtual wine tastings are a great way to get people interested in your wines and learn about the different types of them. By hosting your own virtual wine tasting, you can enjoy the experience of a wine tasting from the comfort of your own home. 

Hosting a virtual wine tasting is easy and can be done with just a few simple steps. There are a few things you should keep in mind when hosting a virtual wine tasting, such as making sure everyone has access to the same wines and providing adequate time for participants to taste each wine.